Service

CFA and distribution partner for frozen food brands

A carrying and forwarding agent (CFA) holds a brand's stock in a region and dispatches it to the brand's distributors (customers), whether those are platforms, modern trade, distributors or HoReCa. For frozen brands, the CFA also has to be a cold chain operator.

What a CFA does for a frozen brand

A CFA manages the end-to-end storage and movement of products for a frozen-food or ice-cream brand—from receiving and verifying stock to temperature-controlled warehousing, inventory management, order processing, and timely dispatch. It ensures temperature integrity, batch traceability, FEFO compliance, accurate order fulfilment, and complete documentation, including proof of delivery (PODs). By maintaining high fill rates, minimising stock discrepancies, and coordinating deliveries to distributors or quick-commerce central warehouses, a CFA helps brands maintain product health, operational efficiency, and market availability.

FroGo CFA services

  • Inbound & GRN Management — Stock receiving, quantity verification, batch validation, and same-day GRN processing.
  • Temperature-Controlled Warehousing — Frozen storage with temperature monitoring and product health protection.
  • Inventory & Batch Management — Real-time stock accuracy, batch traceability, manufacturing and expiry tracking, and FEFO compliance.
  • Order Processing & Fulfilment — PO validation, batch allocation, accurate picking, and order readiness.
  • Dispatch & Logistics Coordination — Vehicle readiness, temperature checks, documentation, loading, and on-time dispatch.
  • Fill Rate & PO Adherence — Complete and accurate order fulfilment within committed delivery slots.
  • POD & Delivery Reconciliation — Proof-of-delivery collection, shortage tracking, discrepancy resolution, and closure.
  • Returns & Claims Management — Coordination for rejected, damaged, short, or temperature-compromised deliveries.
  • MIS & Performance Reporting — Inventory reconciliation, fill rates, dispatch performance, temperature compliance, and operational audits.

How we get you live

  1. 1

    Onboarding

    We understand your products, demand patterns and platform requirements, then catalogue your SKUs and assess storage needs.

  2. 2

    Setup

    Frozen storage is planned and allocated, inventory is organized, processes are defined and control systems are configured for your brand.

  3. 3

    Go live

    PO fulfilment starts against agreed service levels, with demand integration, WMS configuration, dispatch planning. and communication SOPs in place.

  4. 4

    Post-delivery operations

    We handle proof of delivery POD collection from platforms, handle returns, if any and reconcile stock ledger through standardized SOPs.

CFA & Distribution Partner: FAQs

What is a CFA in distribution?

A CFA (carrying and forwarding agent) stores a company's goods in a region and dispatches them to the company's customers on its behalf, handling the related documentation. The goods remain the company's property while with the CFA.

Can FroGo be the CFA for frozen and ice cream products?

Yes. Our facilities and processes are built for frozen goods, so storage, picking and dispatch all happen under temperature control.

Which channels can you dispatch to?

Quick commerce platforms, e-commerce marketplaces, modern trade, distributors and institutional buyers, depending on what your brand needs in each city.

How will I know my stock position?

Stock is tracked batch-wise in our WMS, and you receive regular stock statements and reconciliation reports. We can share the format that suits your finance and planning teams.

Ready to scale your frozen brand on quick commerce?

Tell us about your products and target cities. Our team will get back to you with a setup that fits.

Talk to us