The gap we set out to solve
Frozen food and ice cream are among the fastest growing categories on quick commerce, but they come with unique operational challenges. Unlike ambient products, frozen categories demand an uninterrupted cold chain, precise inventory management, and disciplined execution from storage and order picking to dispatch and timely, in-full fulfilment of platform purchase orders.
Building this capability in-house requires dedicated cold storage, freezers, temperature-controlled transportation, trained teams, and technology across every city. FroGo brings these capabilities together as a service, enabling brands to enter high-demand markets faster, maintain fulfilment standards, and expand city by city without building the entire infrastructure themselves.
Technology at the core
Our operations run on FroGo Pulse and WMS, a warehouse management system built by our product team specifically for frozen goods. It enables us with several features like inbound and outbound flows, stock transparent, batch management, picklist creation, scan-based picking, inward planning, audits, and daily stock reporting. Because we own the tech, we can adapt it to the way each platform and brand works.
How we work
- Built for quick commerce. Our operations are designed around the speed, accuracy and coordination that quick-commerce platforms expect.
- Cold chain expertise. Temperature control is our core capability, not an add-on. Every process is designed so frozen products stay frozen.
- Execution discipline. SOPs, scan-based picking and on-ground coordination make our operations predictable, day after day.
- Scalable infrastructure. Add SKUs, platforms and cities as you grow, without building your own warehouses or teams.
Recognition
- FroGo wins Debutant eRetailer of the Year 2024 (IREC Awards)
- Frozen foods startup FroGo raises $1.15 million in seed round led by IPV (ET Retail)
- FroGo named Best E-Commerce Startup Of The Year 2025 (Entrepreneur India)