What Is a CFA (Carrying and Forwarding Agent)? A Guide for Frozen Food Brands
What a carrying and forwarding agent does, how it differs from a distributor, and why frozen brands need a cold chain CFA.
Frozen Food · Ice Creams · Quick commerce
Trusted Cold Chain Fulfilment Partner for FMCG Brands
Tech-enabled cold chain warehousing and logistics partner for frozen-food and ice-cream brands scaling on quick-commerce
What we do?
We become part of your supply chain
From temperature controlled warehousing and inventory management to the quick commerce fulfilment, we manage the operations that help brands scale
Quick Commerce Fulfilment
Cold-chain fulfilment that protects temperature integrity and product health while keeping frozen inventory accurate and ready for quick-commerce dispatch.
Learn moreCFA & Distribution Partner
A carrying and forwarding agent for frozen food and ice cream brands - inventory, dispatches, documentation and channel execution in one place.
Learn moreCold Chain Warehousing
Temperature-controlled storage and handling for frozen goods, run on strict SOPs and tracked batch by batch.
Learn moreHow it works
From onboarding to reconciliation
- 1
Onboarding
We understand your products, demand patterns and platform requirements, then catalogue your SKUs and assess storage needs.
- 2
Setup
Frozen storage is planned and allocated, inventory is organized, processes are defined and control systems are configured for your brand.
- 3
Go live
PO fulfilment starts against agreed service levels, with demand integration, WMS configuration, dispatch planning. and communication SOPs in place.
- 4
Post-delivery operations
We handle proof of delivery POD collection from platforms, handle returns, if any and reconcile stock ledger through standardized SOPs.
Why FroGo
The execution backbone behind fast-growing frozen food and ice cream brands
Quick commerce platforms reward brands that are always available. We make availability our job, with cold chain processes and our home grown digital products like WMS, Pulse ERP, and brand data portals.
About FroGo-
Built for quick commerce
Our operations are designed around the speed, accuracy and coordination that quick-commerce platforms expect.
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Cold chain expertise
Temperature control is our core capability, not an add-on. Every process is designed so frozen products stay frozen.
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Execution discipline
SOPs, scan-based picking and on-ground coordination make our operations predictable, day after day.
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Scalable infrastructure
Add SKUs, platforms and cities as you grow, without building your own warehouses or teams.
Our presence
Cold chain warehousing and fulfilment across India
What Industry Leaders say
Trusted by people building the category
“FroGo is building a strong distribution network with focus on enhanced customer experience.”
“Initiatives such as FroGo will catalyse this change and help build the category.”
“It is encouraging to see a startup attempting to solve for a large gap.”
From the blog
Insights on cold chain and quick commerce
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Frequently asked questions
What does FroGo do?
FroGo is a technology-enabled cold chain fulfilment partner for frozen food and ice cream brands. We run temperature-controlled warehousing, inventory management and quick commerce fulfilment so brands can scale without building their own operations.
Which cities does FroGo serve?
FroGo serves brands in Delhi NCR, Gurugram, Bengaluru, Chennai, Kolkata, Pune, Lucknow, Patna, and Hyderabad. Contact us if you are planning to launch in another city.
Who is FroGo for?
Ice cream, frozen food, and frozen snack brands that sell on quick commerce platforms, e-commerce marketplaces or through distributors and need a reliable cold chain partner.
Can FroGo act as our CFA?
Yes. FroGo can act as your carrying and forwarding agent, handling frozen storage, dispatches, documentation and channel execution in each city.
How do we get started?
Send us your product range, current channels and target cities through the contact form. Our team will get back to you to understand your requirements and propose a setup.
Ready to scale your frozen brand on quick commerce?
Tell us about your products and target cities. Our team will get back to you with a setup that fits.